CREATIVE DIRECTION
CREATIVE DIRECTION
Collaboration is the key to impactful creative.
Working with a stellar lineup of experts to define a mood, and capture a premium feel.
CREATIVE DIRECTION
adidas
Product Content, 2022-2023
Leading premium photography and copy direction for adidas’ most elevated fashion, lifestyle and sports performance products.
Creating content for adidas Originals; Running; Outdoor; Football & Training categories, featuring collaborations with Y-3; Gucci; Pharrell and more.
Photography: Matthias @ Wiethe
Art Director: Djordy van Riel & Heike Bach
Copywriter: Maddy Woon & Minette Paes
adidas
Home Team Heroes, 2021
Creative concept through delivery for adidas x World Health Organisation social activation celebrating key worker heroes during the pandemic.
Creative Director: Richard Askin
Art Director: Hanna Gawlik
Activating sports and entertainment partners to create UGC-based film as a call to action to the community. adidas donated $1 for every hour of workout completed to the World Health Organisation COVID19 fund.
