BRAND EXPERIENCES

BRAND EXPERIENCES

Enhancing brand and collection storytelling across digital channels.

A little magic goes a long way, altering perceptions and driving growth.

BRAND EXPERIENCES

Integrating premium campaign and studio imagery, video and copy to elevate ecommerce experiences, inline with brand vision and commercial priorities.

adidas
Product Experience Pages, 2021

Challenged to optimise the shopping experience for adidas’ top-tier product category pages, we developed a state-of-the-art innovation studio highlighting product features in the most engaging and premium ways.

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Focusing on driving consumer understanding of key technologies and benefits, we used robotic photography and video techniques that allowed for super high resolution slow-motion capture. Showcasing products in-use and in-motion within the studio environment.

The final experiences also leveraged campaign and brand imagery to optimise the consumer journey. Delivering key information for higher price-point products, whilst emotionally resonating with consumers.

Creative Direction

Script Development

Concept & Strategy

Copywriting