CONCEPT & STRATEGY

CONCEPT & STRATEGY

Creative problem-solving to build brands and meet strategic objectives.

Ideas that win hearts,
and change minds.

CONCEPT & STRATEGY

Maje Paris
2018

Concept ideation and development for #DreamTomorrow ‘Advice To My Younger Self’ social campaign, celebrating the launch of Maje Paris’ Regent Street flagship store in London.

Photography: Portia Hunt
Agency: Zoe Communications
Models: Immy Waterhouse, Monica de La Villardière & Quentin Jones

Erdem
2018

Consultation for Erdem x NARS ‘Strange Flowers’ social content launch.

Strategy and content optimisation for Pre-Fall 2018; Autumn Winter 2018 mainline; SS19 Accessories collections.

Creative Direction

Copywriting

Script Development

Brand Experience